The Business Challenge
Toyota France saw a 32% surge in online trade‑in requests back in in 2022 and over 20,000 enquiries on toyota.fr, with numbers continuing to rise. With 90% of car transactions now starting on line, Toyota needed to improve its trade-in inspection process.
The goals were to:
Streamline and professionalise its vehicle trade‑in experience
Expand dealership reach into the used-car market
Convert leads efficiently and transparently
The Solution: Tchek’s ALTO AI Remote Inspection
Toyota selected Tchek’s ALTO AI to integrate AI-assisted self-inspection into their online trade‑in flow starting October 2024. The successful new process is defined by the following steps:
Customer submits trade-in request → receives an SMS with photo link
Guided smartphone capture of vehicle photos (body, wheels, interior)
AI evaluates damage—location, type, severity—and produces a timestamped report
Report delivered instantly to the dealer, enabling a quick, accurate offer
Commenting on the Tchek AI solution, Thomas Gérard, Deputy Director at Toyota France explained,
“The integration of Tchek solutions supports our strategy of strengthening our presence in the used car market. Our previous tool enabled our dealerships to purchase 1,000 vehicles in 2022. Through our partnership with Tchek, we plan to increase this volume to 4,500 during 2025.”
Lea Chevry, Co‑founder and CRO of Tchek added,
“By choosing Tchek, Toyota France enhances the efficiency of its online trade‑in process. Both private sellers and professional buyers gain a precise understanding of the vehicle’s condition, eliminating unpleasant surprises for both parties.”
Toyota Results and Impact
Dealers are sourcing 4.5× more trade‑ins (from 1,000 in 2022 → 4,500 projected)
Private sellers enjoy a quick, clear, transparent offer and live inspection feedback
Dealers receive qualified, condition-rich leads, increasing efficiency and trust
Bolsters Toyota’s position as both a trusted new and used vehicle retailer
Key Business Outcomes
| Objective | Outcome |
| Expand used vehicle trade‑ins | Predicted +4,500 vehicles (5× growth) |
| Streamline trade‑in experience | Instant AI reports from guided photo capture |
| Build trust & transparency | Timestamped inspection reports, precise offers, fewer surprises |
| Provide quality leads to dealers | Full vehicle condition overview feeds directly into dealership workflows |
Summary
This partnership has enabled Toyota France to:
- Meet surging online trade‑in demand with a smart digital solution
- Drive substantial growth in used-vehicle sourcing
- Enhance the customer experience and offload validated leads to its network—all while reinforcing trust through transparency.
About Toyota France
Present in France since 1967, the Group employs over 10,000 people, including 5,500 through its network of over 300 Toyota and Lexus distribution sites and authorised repairers.
For 25 years, Toyota has been multiplying innovative initiatives to offer ever more environmentally friendly mobility solutions, and thus foster the advent of a better world: self-charging hybrid, plug-in hybrid, battery electric and fuel cell electric vehicles.
The Group wished to formalise its intention to be the world leader in electrification through a new chapter: “Let’s Go Beyond”, which sums up Toyota’s commitment to delivering the best for its customers and society.
