EVs, Tyre Wear and Aftersales Revenue

The Unique Impact of EVs on Tyre Wear

Heavier Vehicles, Faster Wear

EVs are typically heavier than their internal combustion engine (ICE) counterparts due to the large battery packs they carry. This added weight puts more strain on tyres, leading to quicker tread wear. Aftersales managers should anticipate an increased demand for tyre replacements and related services, as EV tyres may need more frequent attention.

The Effect of Instant Torque on Tyre Wear

One of the standout features of EVs is their ability to deliver instant torque. While this provides an exhilarating driving experience, it also means that tyres experience greater stress during acceleration. The powerful and immediate delivery of torque can accelerate tread wear, particularly on the drive wheels.

The Role of Regenerative Braking

Regenerative braking, a common feature in EVs, converts kinetic energy into electrical energy to recharge the battery. This process reduces wear on traditional braking components but can lead to uneven tyre wear.

Quiet Rides and Soft Compounds

EVs are renowned for their quiet operation, which puts more emphasis on tyre noise. Consumers often prefer softer tyre compounds for a quieter ride. However, these softer compounds tend to wear out more quickly than harder ones. Aftersales managers should be prepared to advise customers on the best tyre choices balancing comfort and durability.

What This Means for Aftersales Managers

The rise of EVs presents both challenges and opportunities for aftersales services. Here’s what you need to know to stay ahead of the curve:

Increased Tyre Sales and Services

With faster tyre wear, you can expect a higher turnover in tyre sales. Stocking a variety of EV-specific tyres and offering services such as alignments and wheel balancing will become more critical. Ensuring your inventory includes tyres designed for EVs’ weight and performance characteristics can set your dealership apart.

Adapting to Reduced Brake Wear

While regenerative braking reduces the frequency of traditional brake services, it’s important to offer new maintenance services for these systems. Technicians should be trained to inspect and service regenerative braking components, providing customers with comprehensive care for their EVs.

Capitalising on Specialised Expertise

Servicing EVs requires specialised training and equipment. Investing in this area can create new revenue streams. Offering advanced diagnostics, battery maintenance, and software updates can attract EV owners to your dealership for all their service needs.

Educating Customers

Offering maintenance plans that include these considerations can build loyalty and ensure repeat business.

Staying Ahead with Training and Tools

The rapid pace of EV technology development means continuous learning is crucial. Regularly updating your team’s knowledge and investing in the latest tools will keep your dealership competitive. Being recognized as an EV-friendly service centre can significantly boost aftersales revenue.

Recommendations

As EVs become more prevalent, aftersales managers who proactively address these changes will not only meet the needs of their customers but also find new opportunities for growth. Embrace the electric revolution and turn the challenges of EV maintenance into a pathway for increased aftersales revenue.